.2024 has been actually an inconsistent year for adtech funding.U.S.-focused adtech start-ups, when familiarized to running into billions in venture capital each year, have actually brought up almost $360 thousand until now this year, placing it on course to become the industryu00e2 $ s slowest year in over a decade, every Crunchbase information. That lag is due to market concentration, heightened regulatory tensions, as well as economical uncertainties.ADWEEK talked to five VCs that continue to buy adtech providers, in spite of these challenges, regarding what they are actually seeking as well as what they stay clear of. Probably unsurprisingly, these clients are actually targeting chances in privacy-focused modern technologies as well as industry-specific regions such as connected television.